Was the stall fee actually worth it?

Every vintage seller who has done the in-person circuit has had this thought after a slow market: did I just lose money. Hauly answers that question with real numbers. Each market day is its own record with the date, the stall fee, any travel or other expenses, and every sale you made there. After the day is done you can pull up that market and see your gross sales, your costs, and your net profit at a glance.

How it works

When you sell something at a market in person, you mark it sold and assign it to that market day. Hauly groups everything together so you can pull up any market and see the full P&L: total revenue, the cost of goods sold for the items that moved that day, the stall fee, and the net. Run the same market every weekend and you start to see patterns: this one is consistent, that one is killing you, that other one is your secret weapon.

Per-market profit and loss

Markets are the easiest part of vintage reselling to lose money on without realizing it. A $40 stall fee plus $20 in gas plus a $15 lunch on a slow day means you needed almost $80 in profit just to break even. Hauly does that math automatically and tells you which markets you should keep showing up to and which ones to quietly drop.

Use it at flea markets, vintage fairs, swap meets, antique malls

Anywhere you set up and sell in person works. Brimfield, Rose Bowl, Texas Antique Week, the local weekly flea market, your pop-up at a coffee shop. If it has a date and a stall fee, Hauly tracks it.